Heinkel Scooter Project: March 2013

The US has always been the land of big cars, which opened a door for European small car imports. In the 1950s and 60s virtually all European car companies attempted to break into the American market. Some were successful, like the Volkswagen Beetle, which went on to become the best selling motor vehicle of the era. Others, such as the Zundapp Janus failed to make much of an impression and became little more than a historical novelty. Catering to the select market of foreign and small car customers was Small Car magazine, which was published from the mid 50s to the mid 60s. This January 1958 edition reviews most of the cars expected in the US market for that year.